Our clients love what we do for them 

Win-loss research is one of the most strategic investments you can make to drive product roadmaps, refine product messaging, and, ultimately, grow sales. Engaging us as your independent win-loss research expert is the best way to obtain honest feedback from your prospects and actionable insights that can steer your company to better products and stronger sales.

Check out our work

" Speed and responsiveness to market, as well as customer feedback are crucial in the highly competitive cybersecurity industry. Partnering with Paris to conduct win-loss research at both current and previous companies has provided priceless insights that would otherwise be difficult to acquire for making critical strategic decisions—from product roadmap and positioning/messaging refinements to internal enablement initiatives.
I cannot recommend highly enough for organizations to engage Paris for win-loss analyses if they are interested in gaining strategic insights to the market via their prospect and customer feedback."

WIN-LOSS RESEARCH

Obtain strategic research insights

Winning and retaining happy customers

We have the expertise to conduct effective research analysis that extracts a wealth of information about your product value, the evaluation experience, and the real reasons why prospects made their buying decisions. We combine all that to deliver research findings with specific recommendations and key differentiators that can move the needle towards building stronger solutions that stand out in a crowded marketplace.

Ken Liao
VP of Marketing
Sevco Security

Let's get your program off the ground!

  • Tailored interviews, in-depth analysis, and insights to improve your win/loss ratio
  • Full service win-loss research program—from startup to ongoing support.
  • Reports that speak to both executives and line managers, providing quantitative and qualitative analysis to guide your business improvements.

Deep-dive analysis

We’re skilled at engaging research participants to uncover accurate and invaluable input.

We understand the win-loss research nuances for
high tech products.

Powerful insights

We provide actionable findings backed up by solid data, trends, and customer experiences.

Experienced researchers

Why choose us?

Vision to lead in the right direction