Great technology deserves a great story

Let's launch smarter, position sharper, and give buyers a reason to say yes.

Product-first approach

GTM support

Sales enablement

Flexible engagements

Product marketing is our foundation, and it informs every project we take on.
From strategy to launch, we can bring your products to market.
Playbooks, scripts, and battlecards that support your sales motions.
We partner with you to define and build the right engagement that supports your goals.

Product marketing,

for every need

  • 
    • Go-to-market strategy
    • Product messaging development
    • Product datasheets and collateral
    • Sales playbooks, battlecards, and enablement
    • MSP and VAR marketing and enablement

    Original research that

    informs your strategy

  • 
    • Win–loss analysis
    • Persona research
    • Message testing with VOC feedback
    • Competitive and market research
    • PLG end-to-end trial experience
    From product launches to sales and channel enablement, we can help. Our product marketing services include:
    We dive into the nuance of your market so you can build on evidence and ensure your next move is your strongest.
    “We’ve engaged Paris on several product marketing projects, and I have consistently been impressed by the quality of her work. I rely on her for everything from product messaging to channel and vertical marketing. She’s a pleasure to work with, always listening to what we need and then delivering the perfect solution."
    Jennifer Mullin VP of Marketing Malwarebytes

    Client testimonials

    “We had the good fortune to have Paris as a consultant for Trend Micro product marketing. I encourage any company to look to Paris if they need product/service marketing strategy development, competitive positioning/analysis, or GTM and launch planning."
    Dan Glessner VP of Marketing Trend Micro
    "Partnering with Paris to conduct win-loss research has provided priceless insights that would otherwise be difficult to acquire for making strategic decisions. I cannot recommend highly enough for organizations to engage Paris if they are interested in gaining strategic insights to the market via their prospect and customer feedback."
    Ken Liao VP of Marketing Sevco Security

    Featured work

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